Why it's trending
It is compact, visually distinctive and far cheaper to run than room air conditioning. That makes it easy content for home-office and renter audiences.
Is it worth it?
It may help in dry climates when used close to one person. It should be judged as a personal evaporative cooler, not a room air conditioner.
What to check first
Evaporative cooling becomes less effective in humid conditions. The product will not cool an entire room like refrigerated air conditioning.
